Hi, I'm Binal, a B2B content marketer now available in Australia.
For almost 6 years, I've created content and campaigns for B2B SaaS companies. I focus on campaigns, content distribution, and strategy, with a particular interest in demand generation.
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About#
I create and distribute B2B content, and manage the campaigns that put it in front of the right people.
I’ve spent almost 6 years in B2B SaaS marketing, creating content and running campaigns, most recently at GoodHabitz for a learning platform sold to HR and L&D teams.
From January 2027, I’m freelancing in Australia on a working holiday visa, available to create and distribute content or oversee campaigns, whether that’s a single project or a short-term contract.
Whitepapers#
The State of Change Management 2026 Report
The State of Cold Calling 2024 Report
LinkedIn Newsletter#
Future Focused | GoodHabitz
I launched the GoodHabitz LinkedIn newsletter to bring more consistency and momentum to our organic social presence on the company page. I named the series and worked with a designer to create a consistent banner format for each edition. Each article also acts as a distribution channel, pointing readers to our blog, podcast, and webinars.
Future Focused on: L&D as the Engine Behind Change Management
Change management has never been short of frameworks, methodologies, or good intentions. And yet, for many organisations, it still isn't landing the way it should. So, what's missing?
5.4K Views9K Impressions25 Reactions34 % Email open rate
Future Focused on: Building leadership cultures where everyone thrives
Gender equity in leadership isn’t a once-a-year campaign. It's a daily decision. A business imperative. A cultural commitment that has to be designed into how organisations operate - not layered on top.
5.8K Views9K Impressions29 Reactions40 % Email open rate
Future Focused on: Finding Purpose at Work
How do you help your team discover their purpose? Find out the reason behind 'The Great Detachment' at work, with practical strategies to help employees find their spark at work.
4.1K Views2.4K Impressions51 Reactions35 % Email open rateBlog Posts#
How to Use AI in L&D Responsibly
Cut through AI hype. Discover what AI in learning and development can actually do, where it adds value, risks to avoid, and how to implement it responsibly.
How to Build an AI Literate Workforce
Learn how to build an AI literate workforce with this practical guide for HR and L&D leaders. Discover role-based training strategies, best practices, and more.
How to Build an Effective Leadership Training Programme
Learn how to implement a leadership training programme step-by-step that ensures effective development and reflects the dynamics of the modern workplace.
Resilience in the workplace: Why it matters and how to build it
Learn why resilience is important in the workplace, and how to strengthen employee and workforce resilience, featuring insights from different thought leaders including Paralympian Mariska Beijer.
Inclusive leadership: What it is, key traits, and examples in action
Explore strategies HR and L&D teams can use to develop inclusive leaders who empower diverse teams and create stronger workplace cultures.
The Modern Sales Funnel | Cognism Blog Post
Modern sales funnels are built on trust every step of the way. Read this article to better understand why.
On the record#
Video series#
Moving Forward | An L&D Podcast | GoodHabitz
A video podcast for L&D and HR audiences, recorded in the GoodHabitz studio. I worked with the video and audio team on a few episodes, keeping each recording on script and running smoothly.
Happiness as a Metric with Matt Phelan, The Happiness Index
The State of Work-Life Balance, with HR Expert Roland Grootenboer
Building Lasting Learning Habitz, with Amy-Jane Gielen, Behaviour Change Expert
Beyond the Sales Floor | Cognism
This video series was part of our collaboration with a sales influencer. The aim of this initiative was to create a series of interviews with ENT sales leaders, in order to better appeal and campaign to our ENT audiences. I was responsible for scoping each episode, regarding questions and topics.